Tsim Sha Tsui Mira Place | Mira Place "Summer Blossom" 5 Major Dreamy Blossom Experiences in Summer Coral Flower World

Description

As summer approaches, from now until 19 July 2026, the cultural landmark of Tsim Sha Tsui, Mira Place, presents the promotion activity of "Summer Blossom", transforming into a summer coral flower world with 5 major dreamy blossom experiences! Following the previous giant coral flower art installation "Flower Hill" by Japanese artist Mitsuru Kuniyoshi at the new outdoor cultural art space "Mira ARTvenue" in Mira Place, this time, the "Mi Art" art concept is extended to create a limited-time "Summer Coral Flower" photo spot in the atrium of Mira Place, perfectly blending aesthetics and playful photo opportunities, transforming both the indoor and outdoor spaces of Mira Place into a dreamy, blossomy "Summer Coral Flower World"!

The mall unfolds the summer sensory journey with 5 immersive blossom experiences, including: [Bloom in Garden Summer Blossom Market] A summer blossom market with the theme of summer coral flowers, gathering a variety of local distinctive blossom handicrafts and plant selections every weekend; at the same time, Mitsuru Kuniyoshi has designed a new "Summer Coral Flower" photo spot, allowing everyone to immerse themselves in the coral flower sea and feel the midsummer vibe; on-site registration for Mi+ new members also gives away a mini potted plant! [Bloom in Music Summer Music Bloom] The "Moon Stage" at the outdoor cultural art space "Mira ARTvenue" will hold the Bloom in Music Summer Concert for four consecutive Saturdays, and will also collaborate with Japan Airlines (JAL) to give away a total of 800 cups of limited-time special drinks served on Japan Airlines in summer for free, and completing a designated mission will earn you a small gift from Japan Airlines! [Bloom in Rewards Summer Blossom Consumption Reward] During the activity period, Mi+ members can exchange a certain amount of consumption in the mall or points for mall cash vouchers or "Flower Hill" themed gifts. [Bloom with Mi Flower Language Photo Opportunity Gift] Take photos at the "Mira ARTvenue" or the mall atrium coral flower art installation and complete designated tasks to win a "Flower Hill" projection lamp! [Bloom in Crafts Blossom Workshop] Mi+ members can use points or enjoy discounted prices to participate in exclusive blossom DIY workshops, creating unique blossom handicrafts.

[Bloom in Garden Summer Blossom Market] Immerse yourself in the "Summer Coral Flower World" and explore blossom creative selections at the flower market

Following the previous giant coral flower art installation "Flower Hill" at the new outdoor cultural art space "Mira ARTvenue" in Mira Place, Mira Place once again collaborates with Japanese artist Mitsuru Kuniyoshi to create a "Summer Coral Flower" photo spot in the atrium, allowing you to be surrounded by a colorful and layered coral flower sea, in a dreamy and beautiful summer coral flower world!

 From Friday to Sunday, the atrium will transform into the "Summer Blossom Market", gathering a variety of local distinctive blossom handicrafts and plant selections, selling various plant decorations, floral ornaments, creative small objects, floral designs, and living accessories, along with the "Summer Coral Flower" photo spot, allowing you to enjoy a pleasant garden town shopping experience, treasure hunting in the "sea of flowers", and savoring the warmth of local handicraft culture. On-site registration as a Mi+ member at the market will give you a free mini potted plant, while supplies last!

[Bloom in Music Summer Music Bloom] Local talented buskers sing you through early summer
"Voice" Taste Experience! First direct delivery from 10,000 feet above Hong Kong Collaborating with Japan Airlines to give away 800 cups of in-flight limited-time special drinks for free

 Stroll to the new outdoor cultural art space "Mira ARTvenue" in Mira Place and feel the most chill music atmosphere on the "Moon Stage" outdoor stage! Starting from 27 June, every Saturday afternoon from 4:00 to 5:00 pm for four consecutive weeks, local buskers will sing you through early summer, and during the concert, there will be a surprising "voice" taste experience, collaborating with Japan Airlines (JAL) to give away a total of 800 cups of free in-flight limited-time special drinks! This includes the summer limited "MI CAFETO Iced Coffee" from Japan Airlines Business Class and the in-flight limited-popular original juice special drink "Sky Time Peach and Grape", with all drinks directly shipped from Japan, allowing everyone to taste the star-level delights exclusive to 10,000 feet above.

 In addition, Mi+ members who register on-site for Japan Airlines' electronic communications will receive a small gift from Japan Airlines, while supplies last. Enjoy the ultimate audio-visual and taste feast in the outdoor breeze and light music, and chill through the weekend!

Week 1 (27 June): Japan Airlines Business Class Summer Limited "MI CAFETO Iced Coffee"

Co-developed by MI CAFETO, founded by Japan's top boutique coffee master Yoshiaki Kawashima, exclusively crafted for Japan Airlines business class passengers to create an ultimate coffee fragrance experience. Selected high-quality coffee beans and exclusive roasting techniques perfectly balance the sweetness of coffee with the refreshment needed in summer!

Week 2 – 4 (4, 11, 18 July): Japan Airlines In-flight No.1 Popular Original Juice Special Drink "Sky Time Peach and Grape"

Co-developed with Japan's popular beverage brand Asahi, the special drink perfectly blends the alluring sweetness of white peach with the slightly sour fragrance of red grape, with a refreshing and fruity taste, and the pinkish tone adds a dreamy summer feel, instantly dispelling the summer heat!

[Bloom in Rewards Summer Blossom Consumption Reward] Mi+ members enjoy exclusive early summer consumption rewards

During the activity period, Mira Place has also prepared a series of consumption rewards! Mi+ members who spend HK$1,200 or more in the mall on the day will receive HK$50 mall cash vouchers and a "Flower Hill" projection lamp supervised by Japanese artist Mitsuru Kuniyoshi, with seven-color lights projecting a dreamy coral flower sea shadow on the wall, extending the blossom summer vibe at home! In addition, Mi+ members can also use 2,500 M Points to redeem a set of "Flower Hill" metal cards supervised by Mitsuru Kuniyoshi, with beautifully painted cards designed with the concept of a photo frame, combining flower frames and butterflies to inspire you to create ever-changing photo ideas in the coral flower world.

  [Bloom with Mi Flower Language Photo Opportunity Gift] Unlock flower language photo tasks and collect exquisite art gifts

Take photos at the mall atrium or "Mira ARTvenue" coral flower art installation, upload them to Instagram or Xiaohongshu, and tag Mira Place's official social media account (@miraplacehk) to win a highly collectible "Flower Hill" projection lamp, elevating the ambiance of your home! For details, please refer to the announcements on Mira Place's social media platforms.

[Bloom in Crafts Blossom Workshop] Use points or enjoy discounted prices to participate in exclusive blossom DIY workshops and make your own flower-themed accessories

If you want to turn this summer aesthetic into your daily life, Mi+ members can use points or enjoy discounted prices to participate in exclusive blossom DIY workshops, creating unique blossom handicrafts, including the motto carpe diem leather everlasting rose workshop and Dearest floral mobile phone strap workshop, where you can make exquisite flower-themed accessories under the guidance of professional tutors, crafting your own summer fashion accessories and "heart" aesthetics, bringing the summer blossom vibe home.

Early Summer New Store Recommendation: Japan's Popular Fashion Clothing Brand comcoca Lands in Hong Kong for the First Time at Mira Place

comcoca, a popular clothing brand in Japan with over 100 stores, has landed in Hong Kong for the first time in mid-June, opening its first Hong Kong flagship store at Mira Place! The brand's core concept is "Fast Fashion for Adults", and the Hong Kong flagship store also introduces both men's and women's clothing series, so come and experience this Japanese trendy brand known for its simple styles, extremely high matching effects, and people-friendly prices at Mira Place!

To celebrate the opening of the new comcoca store, from now until 19 July, Mi+ members who spend HK$100 or more at comcoca can enjoy 2X M Points reward, and can also redeem comcoca HK$50 cash vouchers with 1,000 M Points, while Mira Commune members can enjoy a 10% discount all year round!

You are cordially invited to experience Mira Place and feel the chillest early summer blossom vibe!

Mira Place "Summer Blossom" Promotion Activity Date:
Date: Now – 19 July 2026

Mira Place "Summer Coral Flower" Photo Spot and "Summer Blossom Market" Opening Details:
Date: Now – 19 July 2026
(The "Summer Coral Flower" photo spot is open daily, and the "Summer Blossom Market" is open from Friday to Sunday)
Time: 11:30 am – 8:30 pm
Location: Mira Place Atrium
 

Mira ARTvenue Opening Details:
Location: Mira ARTvenue (Go straight up next to UNIQLO COFFEE in Mira Place)
Opening Hours: Daily 8:00 am – 11:00 pm, Lighting Hours: 6:00 pm – 11:00 pm
 

[Bloom in Music] Outdoor Concert and Japan Airlines Free Summer Limited-time Special Drinks and Small Gift Giveaway Activity Details:
Date: 27 June, 4 July, 11 July, 18 July 2026 (Every Saturday)
Time: 4:00 – 5:00 pm
Location: Moon Stage @ Mira ARTvenue* (Next to UNIQLO COFFEE in Mira Place)

*In case of rain, the event will be moved to the Mira Place G/F Lobby, please refer to the announcements on Mira Place's social media platforms for details.
 

[Bloom in Rewards] Activity Details:
Date: Now – 19 July 2026
Redemption Location: Mira Place Concierge
Redemption Method: During the promotion period, Mi+ members who spend HK$1,200* or more in the mall on the day will receive HK$50 mall cash vouchers and a "Flower Hill" projection lamp supervised by Japanese artist Mitsuru Kuniyoshi.

*A maximum of 3 HK$100 or above electronic consumption receipts in the mall. Each member is limited to redeeming the reward once per day, while supplies last.